Ala’a Herzallah

GENERAL MANAGER (IP SOFTWARE SOLUTIONS)

Ala’a manages and directs all delivery functions for OPTIMIZA’s registered intellectual-property solutions (IPs). His past experience includes CEB and e-Tech System management in North Africa and the GCC. He holds a computer engineering degree from the Yarmouk University, and has over 17 years of experience in the fields of sales and business development.