Company Overview

The Al-Faris National Investment Group, operating under the trade name OPTIMIZA, is a leading publicly listed ICT Systems Integrator and digital transformation solutions provider in the MENA region (ASE:CEBC).

OPTIMIZA offers fully integrated solutions and services in four main practices: consulting, technology, outsourcing, and training. We cater to the needs of multiple sectors, including financial services, telecommunications, constructions, government, healthcare, and enterprise.

OPTIMIZA is one-stop shop for transformational technology solutions, for organizations seeking turnkey solutions and best practices in ICT systems and infrastructure. We aim to achieve overall performance improvement, business growth, and operational excellence for and with our clients.

Proudly, we are one of the largest Systems Integrator and digital transformation solutions provider in the region, with over 35 years of experience, services extended to several of the largest organizations, and the delivery of complex projects by our 400 highly skilled employees. Our operations and solutions are comprised of three major units: Business, Infrastructure, and Intellectual Proprietary.

In addition, OPTIMIZA has launched a Low Current Systems Integration arm, the “Mega Projects Unit,” to respond to the increasing technological needs of large-scale construction projects.

To continue to run our processes with excellence, we were keen to become the first certified Jordanian CMMI L-3company, the leading international process improvement approach and framework.

OPTIMIZA is compliant with the requirements of 9001: 2015, Quality Management System. ISO 14001: 2015, Environmental Management System. And OHSAS 18001:2007, Occupational Health & Safety Management System.


 To help Optimize on institutional utilization of Technology for the betterment of our communities


 To become the leading Technology Systems Integration and Digital Transformation platform in the Middle East and North Africa (MENA) – using:

  • Leading edge technologies,

  • Intense customer and partnership focus,

  • Best in class resources, and

  • Properly governed systems and methodologies

Our Values

  1. Client Focus

    Our clients are our partners, and their interests and needs are our utmost priority. We are intensely focused on providing them with the best solutions for their needs.

  2. Commitment & Accountability

    We are reliable and consistent with our clients and partners. Our clients can trust that we are committed to and accountable for delivering their requirements with passion and diligence – excellent quality, on time, and on budget.

  3. Integrity & Transparency

    We strongly believe that integrity and transparency are key. We always seek to communicate honestly and humbly and to do what is fair.

  4. Innovation & Change

    We are a team of investigators, inquirers, researchers, analysts and developers stimulating innovation in the way we do business with our clients. We embrace and drive constructive change in our business and for our stakeholders.

  5. People & Teamwork

    We invest in people, drive people, and celebrate our people because we understand that people are the foundation of all business. We want our people and teams to work positively, learn and grow, deliver on commitments, and have fun in the process.

  6. Excellence

    We discover and define, we measure and analyze, we create and optimize, we monitor and control – that is how we achieve the pinnacles of excellence.


We operate a network of offices supported by extensive partnerships with global consulting and technology companies. This significant regional presence means that we can deliver and manage comprehensive projects in the MENA region, with attention to local details and requirements.

Our unique advantage is our ability to deploy world-class resources, to meet local needs, and bring best practices to each and every project. Through our network of subsidiaries, we are able to provide a wide spectrum of offerings, targeting specific sectors.

We currently operate in Jordan (headquarters), the United Arab Emirates, Saudi Arabia, Egypt, and Morocco. Our partnership network extends to every major city in the region, and this provides us with the unique ability to tailor each product to local needs and specifications.

Why Us?

Our clients benefit from our ability to:

  • Transform Business | Our long history of successful engagements with clients from various sectors throughout the MENA region, and our wide range of offerings render us a reliable supplier of world-class transformational solutions.

  • Drive Excellence | Our strong management team oversees a highly professional team of experts who support complex projects.

  • Integrate Business and Technology | OPTIMIZA has a proven ability to provide comprehensive Systems Integration and product development services to match the requirements of steady growth in highly competitive environments. We offer holistic solutions based on a Design-Build-Operate-Support  (DBOS) model.

  • Build Strategic Partnerships | Our partnerships and alliances help us to continuously improve and extend our technical and operational know-how, allowing us to focus on delivering innovative solutions with excellence.

  •  Region-Wide Coverage with Local Support and Knowledge  | We are perfectly positioned to address the local requirements of each and every client throughout the MENA region without compromising delivery of world-class solutions.