Ala’a Herzala

General Manager - IP’s Software Solutions.

Ala’a manages and directs all Business Development and Delivery functions for Optimiza registered intellectual-property Software solutions (IPs). His experience includes CEB and e-Tech System management in North Africa and the GCC. He holds a computer engineering degree from Yarmouk University and has over 30 years of experience in the fields of sales, business development and management.